History and Development of Ballet

BUS 620 Essays

BUS 620 Essays BUS 620 Essay BUS 620 Essay The Future of the New York TimesMicah BlountBUS 620- Managerial MarketingPro. Mary WrightJuly 29, 2013The New York Times cannot compete with digital media and still deliver the best quality news because as stated by The Future of The New York Times (2005), â€Å"Advertising accounts for almost all of the digital operations revenues†(par.32). Much of the revenue from newspapers come from classified advertising, but the majority of this form of advertisement has moved to the Internet. Individuals and companies seeking to buy or sell products and services now us sites like Amazon and Craigslist, also job opportunities are posted on site like Careerbuilder.com and Indeed which has mad it hard for giants like The New York Times to compete. Marketers have utilized the innovation of clicks per ad, this how can the innovation allows Markets to monitor how my people click on their ads and if that click resulted in a purchase, it is a great way for marketers to better target their audie nce. For example an ad on Facebook can track individuals based on location, demographics, gender, etc. Along with the falling ad revenue its print circulation is dwindling too but it is not just The New York Times, Statics from the US Audit Bureau of Circulation show that total daily US newspaper circulation has declined by almost a quarter since its peak of 63.3 million in 1984 to 10.6 per cent in 2009 to around 44 million (Perez-Pena, 2009). Even though The New York Times print circulation ads are dwindling, according to The Future of The New York Time (2005) â€Å"A majority of the paper’s readership now views the paper online, but the company still derives 90% of it revenue from newspapering† (Par.37). In order for Sulzberger to revive the newspaper they must embrace digital product offerings and let go of how they are accustom to selling information. The challenge The New York Times face, with so much free access to information online, how will

Case study Example | Topics and Well Written Essays - 1250 words - 1

Case Study Example This paper analyses Sysco’s need for a Business Intelligence Software, its development with software vendor, Business Objects and the implementation and integration decisions. It also looks at the three basic license buying structures available to the company and discusses the most important decision of all which is the quantity of licenses to buy. Sysco is a highly decentralized business system with different regional operations and specialty’s which are independent from each other. All these independent business systems have some form of Business Intelligence systems which had to be replaced. Having a common Business intelligence system would mean that the different operations of the company will have to pay their part of the cost which might reduce their net profits and replace a system which was working properly. Therefore the different operations might resist implementing the new system all over the company. A Business Intelligence system would take care of Sysco’s data mining and extraction needs. It would also help in producing reports and analysis and help in data distribution. Sysco initially decided that it would use the Business Intelligence software to answer only two questions. They were ‘Which additional products would we be selling to each of our customers?’ and ‘Which of our current customers are we most likely to lose?’ The two questions that Sysco decided to address were forward looking and predictive. Answering these questions manually was very time consuming and cumbersome. Automated, quick and constant answers to these questions would be extremely helpful to Sysco as they were integral to the company’s business and would generate a rapid return on investment. By partially implementing the Business intelligence system, the company would become familiar with its scope. Business Objects recommended this approach as it utilized its main competitive advantages of adhoc querying, caching and

Comparing and Contrasting Development in Germany and Kenya Research Paper

Comparing and Contrasting Development in Germany and Kenya - Research Paper Example From this study it is clear that the physical geography of the two nations has played a big role in shaping their population settlement patterns, geopolitics, economic and social development, imperialism, and other areas that ultimately determine development.This paper outlines that  it is highly industrialized and populous country with the largest national economy in Europe. It is among the largest world exporters and is rich in minerals like natural gas, copper, iron, and nickel. She has a GDP of $3.2 trillion, a per capita income of $39,028 and life expectancy is 80.44 years. Its population is at 82.2 million. Furthermore, its people are highly educated with a 99% literacy level (Knowles 36). On the other hand, Kenya is less developed than Germany, although it is the most highly developed country in the Eastern Africa. It is less industrialized and has fewer minerals than Germany. It majorly depends on agricultural exports, which tend to fluctuate considering harsh climatic cond itions.  Germany’s most densely populated areas are along or near rivers. The first civilization in Germany stated around rivers since people were looking for more productive and fertile soil. Thus, people were able to produce more crops, and allowed every person to become productive.  The overall result was the development of the country.  Berlin City, the most populated city, is the capital city of Germany, which is located along the river.

Hermaphrodite Research Paper Example | Topics and Well Written Essays - 1250 words

Hermaphrodite - Research Paper Example Although some hermaphrodites have one sex organ being more dominant than the other, some have a combination of both genitalia sharing dominance. Medical practitioners in the U.S. estimate the frequency of hermaphrodite’s births to be 1 in 1500. An extensive review of a medical journal published in 1998 by Dr. Gregory Simpsons provides a glimpse of different sex variations and their probability of occurring. The probability of delivering a child that is not XX or XY is 1 in 1,666 births. Discussion Hermaphrodites are treated differently in different cultures due to their sexual orientation. Asian cultures have classified such individuals as a third gender that blends social roles for centuries. Most societies throughout the globe expect hermaphrodites to identify with one gender role, either male or female (Dreger, 25). There exists no universal tolerance to this biological phenomenon, but the existence of hermaphrodites was known to many ancient cultures. Medical authors for e xample, introduced the term â€Å"true hermaphrodite† to accommodate persons who had both testicular and ovarian tissues during the Victorian era. The terms male pseudo-hermaphrodite, and female pseudo-hermaphrodite were coined later to describe individuals who had one dominant genitalia. However, British medical specialist, Allen Weber, sought to replace the term hermaphrodite with intersex. True Hermaphrodite A true hermaphrodite is an individual with both testicular and ovarian tissues. In addition, the genitalia are often ambiguous since none of the organs is fully developed. So far, there is no known cause of this biological problem that affects thousands throughout different cultures. However, Dr. Kathleen Long postulates that the cause of this problem could be the mutation of the sex-determining gene in addition to the fertilization of an ovum by two sperms (Long, 152). Partly, this could explain why the genitalia have both organs present at the same time. Mostly, ovar ies develop underneath each testicle leading to an ovotestis that contains both types of the tissues. However, there is no documented case in which both genitalia function. Some of the katyotypes that have been encountered so far include 46XX/47XXY, 46XX/46XY, and 47ZZY. This condition can be distinguished histologically since it is dissimilar to mixed gonadal dysgenesis. As of May 2008, there have been 11 cases reported of fertility in true hermaphrodite humans. However, a case in which both gonadal tissues function is yet to be documented, as opposed to rumors that true hermaphrodites can impregnate themselves. The degree of external genitalia ambiguity is dependent on the amount of testosterone that is produced by the testicular tissue between the 8th and the 16th week of the gestation period (Long, 180). Medical authors suggest that it is caused by the division of one ovum, followed by fertilization of both haploids before they fuse again early in the fetus development stage. Ho wever, few people believe it is caused by the mutations in the SRY gene. Male Pseudo-Hermaphrodite A male pseudo-hermaphrodite has ambiguous female external characteristics, but the male organ is often dominant. In most cases, the testicles are fully developed even though they are attached to an under-developed female genital. Individuals with this biological condition have secondary sexual characteristics such as being less virile and often portray a feminine

The Atlantic Charter Churchill And Roosevelt Legendary Meeting History Essay

The Atlantic Charter Churchill And Roosevelt Legendary Meeting History Essay August 8, 1941, the crew of Britains newest battleship HMS Prince of Wales was cleaving her way at top-speed through the unrelenting heavy seas of the Atlantic to Placentia Bay, Newfoundland. Onboard this ship is British Prime Minister Sir Winston Churchill, who had made the voyage across the Atlantic where President Roosevelt eagerly awaited the onset of discussions fateful to the outcome of the Second World War. On August 9, 1941, President Roosevelt and Prime Minister Churchill met onboard the American cruiser U.S.S. Augusta anchored off the coast of Newfoundland. The discussion between the two leaders at the meeting would result in a joint declaration called the Atlantic Charter. It promptly created a critical alliance which supported Britain in its fight against the Nazi Regime. Subsequently the agreement established post-war goals for World War II and laid the groundwork for future international peacekeeping organizations. Two years prior to the beginning of World War II in the spring of 1938, German speakers living in the Sudetenland region of Czechoslovakia began favoring for closer ties with Germany. Hitler began to support those requests and favored reclaiming the Sudetenland. He had recently annexed Austria into Germany and the conquest of Czechoslovakia was the next step in his plan of creating a greater Germany (Sep 30, 1938). Prime Minister Neville Chamberlain was intent on averting war, although the Czechoslovak government hoped that Britain and France would offer assistance in the event of a German invasion (Sep 30, 1938). Chamberlain traveled twice to Germany to offer Hitler favorable agreements, but the German chancellor kept increasing his demands (Sep 30, 1938). International tension increased when Hitler began demanding the Sudetenland in Czechoslovakia be under the control of the German government. In an attempt to resolve the crisis, Chamberlain met with the leaders of Germany, France, and Italy in Munich to discuss the terms of handling the Sudetenland. Within the early morning hours of September 30, 1938 Adolf Hitler of Germany, Benito Mussolini of Italy, Èduoard Daladier of France, and Neville Chamberlain of Britain signed the Munich Pact, which sealed the fate of Czechoslovakia, virtually handing it over to Germany in the name of peace (Sep 30, 1938). The Munich Pact sacrificed the autonomy of Czechoslovakia on the pedestal of a very short peace term (Sep 30, 1938). The peace of the world only lasted eleven months before Hitler seized the rest of Czechoslovakia in March of 1939 (Friedrich). In response to Hitlers violation of the Munich Agreement, Britain signed with Poland the Polish-British Common Defense Pact, which guaranteed the integrity of the Polish state. Chamberlains decision to sign Poland after the dismemberment of the Czechoslovak state meant Britain, along with France were committed to protecting a nation where they had no common borders (Invasion of Poland). Reacting to the Anglo-Polish alliance, Hitler negotiated the German-Soviet Pact of August 1939, which made Poland partitioned between the two powers, enabled Germany to invade Poland without Soviet intervention (Invasion of Poland). On September 1, 1939, Germany invaded Poland and later on September 17, 1939, the Soviet Union invaded the eastern part of the coun try. Britain and France, standing by their guarantee declared war against Germany September 3, 1939 (Invasion of Poland). This was the beginning of World War II. The Phony War was the label given to the period of time between September 1939 and 1940 when Britain and France had not fought in combat. For several months, German troops sat and waited while French forces held their defenses (The Finest Hour). The Phony War would come to an end on April 9, 1940 when Hitler began a successful attack on Denmark and Norway. Then on May 10, German troops launched a blitzkrieg attack on the Netherlands, Belgium, and Luxembourg. The German army was quickly advancing across Europe and would soon cross the line of fortifications that protected France. On June 10, 1940, Hitlers armies swept throughout the region of France with Frances defeat only a matter of time, the country fell under Nazi control on June 22 (The Finest Hour). After the fall of France, Prime Minister Churchill faced the possibility of invasion coming from France, across the English Channel. Churchill amassed the British navy to stand between Hitler and England. In an attempt to demolish the Royal navy, Hitler turned to the Luftwaffe, Germanys air force, to destroy Brittans air defenses. The intense attack called the Battle of Britain would continue for three months where day after day as many as a thousand German airplanes dropped bombs within the city of London and Britain (The Finest hour). By the end of 1941, Britain had experienced a shortage of war materials that they were unable to pay for and was fatigued by the constant air raids from the Germans. Churchill, in favor for an alliance with the U.S., tried to communicate with Roosevelt to facilitate the sending of military supplies over to Britain (The Finest hour). Bounded by the Neutrality Act of 1939, the U.S. was not permitted to release arms to any warring country unless on cash and carry terms (Decker and Chiei 2). Without antagonizing the isolationist who wanted to keep the U.S out of international affairs, Roosevelt constructed the Lend-Lease Act, a bill that empowered the president to sell, transfer title to, lend, lease, or dispose of [articles of defense to] the government of any country the President deems vital to the defense of the United States. The Lend-Lease Act provided the British with planes, tanks, guns, artillery, and ammunition without them paying for it. Bypassing the legislation would prove c ritical to sustaining U.S. allies and would be necessary for continued preparation for what appeared to be the inevitable involvement of the U.S. in WWII (Decker and Chiei 2). Throughout 1940 and 1941, Churchill attempted to win the confidence of Americans by demonstrating his trust in them. Roosevelts presidential advisors Averell Harriman and Harry Hopkins were invited by Churchill to meet Britains highest military leaders (The Finest Hour). Broad- ranging talks would consolidate policy during the meetings (Robbins). Outlining his views on strategy to win the American alliance in the war, Churchill reassured his guests that the Japanese would not enter the war until they were sure that we were beaten. They did not want to fight the United States and the British Empire together (qtd. in The Finest Hour). The roaring advance of Hitlers Nazi army had widened the war rapidly and Hitlers attack on Russia had created the need for a Roosevelt-Churchill summit meeting (Robbins). Roosevelt planned for a meeting between the two leaders that was privately held off the coast of Newfoundland. The President objective for the meeting was to cement relations with Britai n and to discuss terms on the Lend-Lease Act. Churchills objective was to draw the U.S. into WWII and secure more help for the British (Behind Closed Doors). Boarding the British battleship HMS Prince of Wales on August 4, 1941, Churchill proceeded on his voyage to meet with the President. Cruising through malignant waters of the Atlantic Ocean filled with enemy submarines and raiders shrugged off the dangers and continued to toil away at official papers and increasing Roosevelts support for the war (Robbins). Churchills departure was kept at utmost secrecy to outmaneuver Hitlers Kriegsmarine. While Churchills whereabouts were kept hidden, however, because the Americans were still at peace, presidential locations were fully located. The White House told the nation that Roosevelt was enjoying a fishing holiday onboard the Presidential yacht Potomac. Once Roosevelt left the surveillance of the nation, he joined the U.S.S Augusta and continued his voyage to Placentia Bay under the shield of planes and destroyers (Robbins). The destiny of the world would depend on the effectiveness of the policies agreed by Winston and Churchill. After the attack on Russia by the Germans on June 22, 1941, Churchill immediately aligned with the Russians and arranged the signing of a pact to provide possible aid. On August 9, 1941, Churchill met Roosevelt onboard the U.S.S. Augusta, anchored off the coast of Newfoundland in Placentia Bay. This would mark the beginning of high-level collaborations that would continue until the end of the war (The Finest Hour). During the meeting at Newfoundland, there was a discussion on a strategy to block the anticipated military moves of Hitler and Mussolini. Those present at the meeting felt that combined American and British staff had enough to outwit the axis dictators, though a round table alliance was scarcely the type of structure Hitler was likely to employ with Rome and Tokyo (Robbins). Future moves for the war were coordinated at the meeting to ensure that Hitlers despotism was destroyed. The issue of the Far East and Japan had to be taken care of, also including the issue of Vichy France and the best means of keeping the French battleships out of German hands (Robbins). The stature of the meeting was manifest in the way the two leaders came together for Sunday service on the battleship Prince of Wales. A symbolic moment at war took place when military leaders and sailors of both nations mingles together to sing hymns that Churchill had selected (The finest Hour). On the last day of the meeting Roosevelt and Churchill issued the Atlantic Charter, which expressed a commitment to the principles of self governance and freedom for every country, called for the destruction of the Nazi tyranny, and looked forward to free trade, cooperation, and peace among all nations. The post-war goals the leaders discussed became points laid out in the charter that were for the betterment of the world: (1) Countries shall not seek territorial gain, (2) If the citizens or governing government do not approve of territorial gain, then there shall be none, (3) The rights of people should be respected and not deprived from them, (4) Economic prosperity and trade should Endeavour between the two countries, (5) Collaboration between nations of improved labor standards, economic prosperity, and social security, (6) After WWII, hopes to see established worldwide peace and people have the freedom of speech, (7) If such peace is achieved, then people should be able to be fr ee to move around the world without intervention, (8) All the nations of the world should abandon the use of weapons. (Atlantic Charter). In London September 24, 1941, the delegate of the ten allied nations including the Soviet Union proclaimed allegiance to the Atlantic Charter. U.S. neutrality ended December 7, 1941 when Japan attacked Pearl Harbor. Hitler declared war and the U.S. inevitably entered WWII, along with its allies Britain and Russia. During WWII, although Roosevelt, Churchill, and Stalin were allies, tensions arose between the great three leaders. The glue that held the Anglo-American-Soviet alliance together during the war was the determination to defeat Nazi Germany, fascist Italy, and Japans military government reaching for control of East Asia (Uneasy Allies). The leaders held discreet aims for their respective countries that were in conflict with each other, though by temporary muting their differences they allowed their alliance to survive. Debate arose concerning from the first point of the Atlantic Charter; Countries shall not seek territorial gain. A key issue was Roosevelts mistrust of Britains imperial ambitions. The question was asked Would Britain give up its Nations of Commonwealth in order to comply with the standard of the charter?. Britain had imperialistic motives and Roosevelt did not agree with them, he saw the charter as a solution to end it (BBC). Declarations two and four of the charter lai d the foundations for granting of independence to Britains colonial empire which began as early as 1947. Meanwhile another territorial issue was brewing with one of the Allies. Stalins ideological post-war degrees about control over nations increased tensions between himself and Churchill. At the Teheran meeting, Churchill and Stalin made percentage agreements over how much each nation school control Europe. An agreement was never reached and this has proved to have cause strained tensions against the Soviet Union for attempting to spread communist rule around Eastern Europe (Uneasy Allies). Today, we see proof of the Atlantic Charters lasting impact when people of free nations try and collaborate to try to rescue those victimized by tyrants. The goals laid out by President Roosevelt and Winston Churchill at that diplomatic meeting in August 1941 has laid the foundation of peacekeeping organizations, that strive to keep at equal human rights. Organizations such as the U.N and NATO have sprung from the principles of the charter, created nearly six decades ago, its intent still worthwhile today. The alliance forged at Placentia Bay between two great leaders would prove to be successful in defeating the Nazi Regime and keeping worldwide peace.

Compare And Contrast Thomas Be Essay -- essays research papers

The archetypal hero journey, Joseph Campbell states, is a typical series of heroic actions. Four stages form the hero journey: departure, trials, epiphany, and return (the stages do not necessarily occur consecutive with the listing). Death and resurrection of lifestyle and beliefs, spiritual journey, and finally rebirth form hero journey’s motif. An archetypal hero pattern is the transformation of the character’s conscience through trials and revelations. Lust, fear, and social duties tend to be the main trials heroes face. Campbell defines a hero as a character who overcomes his trials and gives his life to something superior to himself--committed extraordinary deeds. There are two types of heroes. The physical hero gives himself to rescue someone’s physical life or well-being; the spiritual hero returns to enlighten his people and, therefore, spare them misfortune or disastrous situations. Such characters enable the author to aid the reader in perceiving the positive aspects of negative situations and vice versa. Joseph Campbell’s hero journey outline provides an understanding for the paths heroes take pertaining to their specific circumstances.   Ã‚  Ã‚  Ã‚  Ã‚  Two characters that follow the hero journey are Job of the wisdom books of the Old Testament and Murder in the Cathedral’s Thomas Becket. Job is a fortunate and distinctively devout man. Satan wants to prove to God Job’s faith will falter if his blessings are obliterated. Satan creates an agonizing event sequence Job must suffer through. Job’s children, livestock, land, and health are taken away from him, and his comforters--three friends and a wife--believe Job deserves the turmoil and tell him he must repent his sins to regain his splendor. Becoming frustrated with the increasing agony he must endure, Job questions God’s actions but retains his faith. Thomas Becket’s story begins when King Henry II has trouble prosecuting church clergy under England’s law since the church they should try clergymen. Believing Becket will be a government ally, Henry appoints Becket (then King Henry’s chancellor) Archbishop. Becket finds the church has the right to try its, and holds God’s will above the king’s. Murder in the Cathedral begins with Becket, the current Archb... ...el assured his people will not be completely sorrowful when they lose their Archbishop. After speaking with his congregation, Becket is prepared for his death. Both Job and Becket return to their people in prayer.   Ã‚  Ã‚  Ã‚  Ã‚  Joseph Campbell’s hero journey interpretation outlines the sequences of Job’s and Thomas Becket’s heroic circumstances. Each character progresses through the hero journey stages even though they do not necessarily follow the pattern. Job and Becket have similarities in their journeys: both experience a lifestyle alteration, are met with four advisors, and return to their people prayerful and matured; but the processes the characters journey through are distinctly different. Both Becket and Job fit Campbell’s hero definition: one who overcomes his trials and gives himself to a superior being. Both Job and Becket overcome their trials and give themselves to God. The two characters are categorized as spiritual heroes because they return sharing their spiritual findings with others. Job and Thomas Becket are spiritual heroes who successfully fulfill every phase of the hero journey Joseph Campbell outlines.

Beowulf Paper Essay

â€Å"Time and again, foul things attacked me, lurking and stalking, but I lashed out, gave as good as I got with my sword. My flesh was not for feasting on, there would be no monsters gnawing and gloating over their banquet at the bottom of the sea. Instead, in the morning, mangled and sleeping the sleep of the sword, lay slopped and floated like the ocean’s leavings. From now on sailors would be safe, the deep-sea raids were over for good. Light came from the east, bright guarantee of God, and the waves went quiet; I could see headlands and buffeted cliffs. Often, for undaunted courage, fate spares the man it has not already marked. However it occurred, my sword had killed nine sea-monsters. Such night-dangers and hard ordeals I have never heard of nor of a man more desolate in surging waves. But worn out as I was, I survived, came through with my life. The ocean lifted and laid me ashore, I landed safe on the coast of Finland.† * Seamus Heaney, Beowulf: A new Transla tion, Lines 559-581 The epic poem, Beowulf, is an old classic hero tale. The author tells throughout the poem how Beowulf is an archetypal hero through different characteristics, good and bad combined. He usually portrays health, skill, consideration, honor, loyalty, respect and the quality of a protagonist, and then at times he also is an antagonist. He sticks to what the king asked him to do, and fought off Grendel, then he stayed around to fight off Grendel’s mother and the dragon to keep the town out of danger and terror, showing loyalty, honor, skill, respect, and health. But he was an antagonist when he taunted Grendel to get him to battle him. (Lines 301-709) He also showed consideration when he fought off Grendel’s mother after she wanted vengeance for Grendel (Lines 710-1007), and when he fought off the dragon (2211-2512). In the particular passage above Beowulf is perceived as Healthy, Skillful and Educated. He comes off as healthy because he says that he fought monsters time and time again, which requires a healthy system to uphold against the constant fighting. He comes off as Skillful because he said that no monsters were gloating over him at the bottom of the sea, instead he was lying on top of the sea, still living and then landed on shore. He also is skillful because he killed nine sea-monsters and protected the sailors from all of the sea monsters that they were once terrorized and killed by. Then Beowulf comes off as Educated because of all the sailors and men that passed through that part of the sea, he was the only one that had the education and skill to kill off the monsters that were dangerous and a hard ordeal. And it’s not only in this passage that the author shows that Beowulf is healthy, it’s all the way up until the very last battle where his health pretty much crashes and burns because he can’t withstand the wound. But even with all the good, Beowulf is also bad, he doesn’t have the best moral quality, being in a Christian poem. He boasts about how he killed Grendel, and still takes money from the people in the town even when they don’t have the most money in the world (Lines 1925-2210). Any person with any moral uphold wouldn’t accept the money, gold and horses from the town people and he wouldn’t boast about killing someone, he would boast that he protected the town from danger. The author successfully proved Beowulf to be the great hero he was said to be through his depiction of Beowulf as the skillful, educated epic hero and the way he told the story. Works Cited: Heaney, S. (n.d.). Beowulf: The New Translation.

Differences Between Allopathic and Osteopathic Medicine

Differences Between Allopathic and Osteopathic Medicine There are two basic types of medical training: allopathic and osteopathic. The traditional medical degree, the Doctor of Medicine (M.D.), requires training in allopathic medicine while osteopathic medical schools award the Doctor of Osteopathic Medicine (D.O.) degree. Students hoping to achieve either degree attend medical schools and receive substantial training (4 years, not including residency), and other than the osteopathic students ability to administer osteopathic medicine, there is no real marked difference between the two programs. Training The curricula of both schools are similar. State licensing agencies and most hospitals and residency programs recognize the degrees as equivalent. In other words, osteopathic doctors are legally and professionally equivalent to allopathic doctors. The important difference between the two types of schools of training is that osteopathic medical schools take a holistic perspective on the practice of medicine based on a belief in treating the whole patient (mind-body-spirit) and the primacy of the musculoskeletal system in human health and the utility of osteopathic manipulative treatment. D.O. recipients emphasize prevention, a historical distinction which is less relevant as all of the medicine increasingly emphasizes prevention. Biomedical and clinical sciences take the forefront of both degrees training programs, requiring students of both fields to complete relatively the same course load (anatomy, microbiology, pathology, etc), but the osteopathic student additionally takes courses focused on hands-on manual medicine, including an additional 300-500 hours of study in manipulating the musculoskeletal system, a practice referred to as osteopathic manipulative medicine (OMM). Admissions and Enrollment There are fewer D.O. programs than M.D. programs in the United States with about 20% of medical students entering D.O. programs each year. As compared with traditional medical school, osteopathic medical schools have a reputation for looking at the applicant, not just his or her statistics, and therefore likely to admit nontraditional applicants who are older, non-science majors or seeking a second career. The average GPA and MCAT scores for incoming students are slightly lower in osteopathic programs, but the difference is rapidly falling. The average age of entering osteopathic students is about 26 years (versus allopathic medical schools 24). Both require an undergraduate degree and basic science coursework before applying. Practicing osteopathic physicians make up seven percent of the United States medical physicians with over 96,000 practicing currently in the country. With enrollment in D.O. programs increasing steadily since 2007, though, it is expected that these numbers will climb in the coming years and more private practices will open that focus on this field of medicine.   The Real Difference The main disadvantage of choosing osteopathic medicine is that that you may find yourself educating patients and colleagues about your degree and credentials (i.e., that a D.O. is the equivalent of an M.D.). Otherwise, both receive the same level of legal benefits and are fully accredited to practice in the United States. Essentially, if you are hoping to choose between the two fields of study, you really just need to evaluate whether or not you believe in a more holistic, hands-on approach to medicine or the more traditional route of becoming a Doctor of Medicine. Either way, though, youll be a physician after completing your medical school degree and residency programs.

The History of Leap Year

The History of Leap Year A leap year is a year with 366 days, instead of the usual 365. Leap years are necessary because the actual length of a year is 365.242 days, not 365 days, as commonly stated. Leap years occur every 4 years, and years that are evenly divisible by 4 (2004, for example) have 366 days. This extra day is added to the calendar on February 29th. However, there is one exception to the leap year rule involving century years, like the year 1900. Since the year is slightly less than 365.25 days long, adding an extra day every 4 years results in about 3 extra days being added throughout 400 years. For this reason, only 1 out of every 4 century years is considered as a leap year. Century years are only considered as leap years if they are evenly divisible by 400. Therefore, 1700, 1800, 1900 were not leap years, and 2100 will not be a leap year. But 1600 and 2000 were leap years because those year numbers are evenly divisible by 400. Julius Caesar, Father of Leap Year Julius Caesar was behind the origin of leap year in 45 BC. The early Romans had a 355-day calendar and to keep festivals occurring around the same season each year a 22 or 23 day month was created every second year. Julius Caesar decided to simplify things and added days to different months of the year to create the 365-day calendar; the actual calculations were made by Caesars astronomer, Sosigenes. Every fourth year following the 28th day of Februarius (February 29th) one day was to be added, making every fourth year a leap year. In 1582, Pope Gregory XIII further refined the calendar with the rule that leap day would occur in any year divisible by 4 as described above.

The Pepsi Refresh Project Research Paper Example | Topics and Well Written Essays - 2000 words

The Pepsi Refresh Project - Research Paper Example Social media marketing entails using these social media platforms for direct marketing. Corporate blogs have become an important medium for enhancing communication with the internal and external customers (Cox, Martinez & Quinlan, 2008). Viral transfer of messages through corporate blogs reduces advertising costs while disseminating new about products and services (Scammel, 2006). The social media, being interactive in nature, has enabled customer involvement in content creation and value generation, which helps businesses to understand and serve their customers better (Abrahams, 2012). This enhances customer engagement thereby enabling the organization to build long-term customer relationship. Engaging the customer has become important in the turbulent business environment today. Apple or its iPod and iPad, CNN and Starbucks have been extensively using social media marketing for building brand awareness and brand community (Palmer & Koenig-Lewis, 2009). The number of active FaceBook users reached 500 million by 2010 with over 70% users being outside the US. More than 10 million Tweets or messages had been sent by March 2010 since its launch in 2006 (Baird & Parasnis, 2011). These have now reached a state that consumers and their virtual networks drive the conversation, which poses challenges for businesses. Companies are increasingly becoming engaged in social media marketing because they believe they will be â€Å"out of touch† if they do not do so. However, consumers have their own reasons for being engaged in social media platforms. They expect tangible benefits such as discount coupons for sharing their opinions. Thus, while social media marketing has a wider reach and great potential to engage and build customer relationship, it also poses challenges. It is also not known to what extent businesses are ready for using this platform as this is a shift from the traditional marketing media such as advertising through television and magazines. Moreover, the users might be increasing but many use social media merely to connect with family and friends. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. Social media marketing has several advantages such as that it allows business to gather information about their clients, create communities and encourage participation (Champoux, Durgee & McGlynn, 2012). Entrepreneurs that have been able to incorporate the social media into their business model have been able to increase brand awareness (27%), boost sales (15%) and improve customer service (11%) (Tuttle, 2010). They use the social media marketing to achieve a high level of search engine optimization (SEO) and natural search generate more sales. Increased brand awareness, increased customer acquisition and spread of information and other links is very fast through linking systems. This facilitates stakeholder communication but the disadvantage here is that the company has no control over t he content (Aula, 2010). Both small and big businesses have been harnessing the potential of social media marketing. Big businesses such as IBM own more than 100 blogs, several official Twitter accounts and a popular forum called developerWorks (Zarrella, 2010).

Airline Sales Plunge Blame Low Fares Essay Example | Topics and Well Written Essays - 750 words

Airline Sales Plunge Blame Low Fares - Essay Example Unlike the demand curve, the supply is positively related to the price hence the higher the price, the higher the quantity supplied to the market. At market equilibrium, the quantity demanded is equal to the quantity supplied hence there is absence of excess demand or excess supply in the market (Wessels 28). The quantity demanded is determined by several factors which include the income levels of the consumers, the price of the commodity, the price of related commodities, the future expectations of changes in price and the population. The quantity of commodity supplied in the market is determined by the price of the commodity, technology and the prices of inputs of production. The supply is also determined by subsidies and government taxation (Wessels 58). This paper will discuss the airline sales plunge which may have been blamed on the low fares. The paper will examine the effect of the recession on the airline industry. Research questions and methodology The paper will answer the questions on what were the causes of decrease in the quantity demanded of airline tickets. The paper will also answer the question on the effect of the fares charged on the cost or price which was actually paid by passengers. The paper will review articles on the impact of low fares on profitability of Airline industry during the recession. The airline passenger sales revenues declined by 19 percent in September year-to-year which was not attributed to lack of business but the low passenger prices for the fares. The number of passengers who travelled during the period also declined slightly by 2 percent according to the Air transport association while the average price per one mile of flying declined substantially by 18 percent (Smith 2). The scenario can be explained by the low demand in the airline industry. The fees which started to be charged on services which came free initially include the checked baggage fee, pet travel, non-alcoholic drinks and food. The extra fee accumulat ed to $ 1.15 in 2009.bsome of the major carriers like U.S Airways, Delta Airlines and Continental Airlines gained about $ 10 surcharge revenues for holiday travels while maintaining their normal fares. The decline in Airline industry profitability was also affected by the increasing prices of crude oil (Smith 2). The decline in the quantity demanded of the Airline industry fares during the recession can be attributed to the decline in consumer income levels. A reduction in the income levels would lead to reduction in the quantity of goods demanded especially goods which are not basic. The recession led to decrease in the number of tourism travels and other leisure related travel hence the Airline industry had to lower their prices in order to attract and retain customers during the recession. The low fares partly attracted demand since the passenger volumes fell by 2 percent but it negatively affected business profitability since prices of inputs like crude oil increased. The prices of other related transport services like ship transport did not increase hence the airline industry had to lower their prices so as to maintain their customer base (Smith 4). The recession negatively affected the global economic and business environment whereby major multi-national companies scaled down their operations hence the volumes